Antonio Dominguez first came to Hood River, Oregon in 1937. In 1953, after marrying Juana in California, our family moved to The Hood River Valley, one of the first three Mexican families to do so. After a return to Mexico, our family found themselves in a situation with no money to return to The Hood River Valley, the valley we now regarded as home.
We worked and saved and continued to dream. For Juana, working in a Californian tortilla factory, the dream was for a family-run operation that would turn out “a good tortilla”.
In 1967, we were able to return to Hood River. There were still no fresh tortillas on the market, only a frozen counterpart could be found, imported from California, which was heavily limed and too expensive for the Dominguez family. Consequently, Juana continued to make the family supply of tortillas at home, without ever losing sight of her dream. In 1977, ten years later, as the children grew older, her dream began to become a reality.
Hard work, patience and a family philosophy of, “Don’t take anything for granted, work hard, do the best with what you have and keep things simple.” has paid off and made Juanita’s Fine Foods into the success story that it is!